Top Waifu Games on iOS in New Zealand: Q3 2025 Performance

In the third quarter of 2025, several top waifu games on the iOS platform in New Zealand demonstrated intriguing trends in downloads, revenue, and active users. Here's a closer look at the performance of the top five games, based on data from Sensor Tower.

Umamusume: Pretty Derby from Cygames, Inc. showed a notable fluctuation in weekly revenue, peaking at approximately $6.7K in mid-July before gradually declining to around $724 by the end of September. Downloads began at 479 in late June, dropping steadily to 168 by the end of the quarter. Active users also saw a decline from 1.6K to 1.1K over the same period.

GODDESS OF VICTORY: NIKKE experienced varied weekly revenue, starting with $2.2K in late June and reaching a low of $255 in mid-August, before recovering to $1K by the end of September. The app maintained a relatively stable number of active users, averaging around 800 throughout the quarter.

Azur Lane from YOSTAR LIMITED had modest revenue, with a notable peak of $769 in mid-August. Downloads remained low, while active users hovered around 9 for most of the quarter.

Shadowverse: Worlds Beyond also by Cygames, Inc., showed a peak in revenue at $1.2K in mid-July, followed by a gradual decrease to $95 by the end of September. Downloads were minimal, while active users decreased from 245 to 155 over the quarter.

Finally, Blue Archive from NEXON Company had a revenue peak of $878 in mid-July, with minimal downloads and a slight decrease in active users from 5 to 3 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform.